Mother’s Day was never meant to be about brunch reservations and gift bags. It was born from rage. From grief. From protest.

In short, a feminist brand doesn't just speak to women—it stands with them. Not just during Women’s History Month, but every day.

Parts of feminist discourse have shifted focus from fighting systems of oppression to curating identities of permanent victimhood.

Feminism should not be a buzzword used to increase sales —it should be a movement that strives for real social changes.